Meet Our Leadership Team

Kendra Kinnison

Chief Executive Officer

Kendra stepped into the CEO role in July 2022 after nearly a decade as our Training Coordinator and most experienced coach (with over 1,500 clients). Through our dedication to habit science and accessibility, she believes that our platform and community unlocks potential for both coaches and clients.

Gwen Riedl

Program Coordinator

Gwen has been a coach on since 2016. Later she joined the team to support coaches and clients from “behind the scenes.” She is also the founder of GROW Coaching and Consulting.

Malica Ahmad

Coach Training Coordinator

After using habits to lose 30 lbs, Malica launched a virtual group helping 1000+ women do the same. Committed to serving and growing her coaching expertise, she completed the Habit Certification program. Shortly after, she jumped at the opportunity to support budding habit coaches on their journey in the HCC program. Now a Certified Tiny Habits coach, when she isn’t practicing her own small IF habits, she wears her techie hat as a Service Design Lead and mentor at Accenture.

Lidia Chmel

Executive Coach & Editor

“With 13+ years of successful corporate career at PwC, Executive MBA from London Business School, and 6+ years of coaching and training experience under the belt, I will bring you to the finish line”.

Lidia Chmel is Erickson’s Professional Coach, Certified Values Coach, and Certified Habit Coach, who has helped 100+ people achieve their personal and professional goals.

Erno Hannink

Executive Coach & Podcast Host

As business coach for entrepreneurs he helps to scale sustainable positive impact. He is a sparring partner for founders and management teams on long-term goals and helping them to stick to their decisions as accountability partner.

Erno asks tough questions and listens carefully. Skills he acquired from interviewing over 350 guests in three podcast shows, including the weekly Better Leaders show, live every Friday at 9.00AM Central.

Kristen Cox

Support Coordinator

Kristen Cox is a writer with over 15 years of experience in business development, team leadership, sales and marketing in both the legal and non-profit arenas. Whether creating procedure manuals, streamlining processes, or building teams, Kristen’s level of professionalism and detailed support is unmatched. Kristen joined as our Marketing and Support Specialist and currently develops our social media strategy and content creation.

Mihai Banulescu

Engineering Manager

Mihai graduated with a Computer Science degree, then ignored it to be a high school teacher, dance instructor and productivity coach. Ten years ago, he fell in love with Ruby on Rails (a language designed for developer happiness) and started programming again. He is excited for the opportunity to mentor the developer team at

Ronnie Grove

Product Developer

Ronnie joined the team in July of 2022 with the hope to bring fresh ideas, eyes and prospective on the product development side of things. With more than 17yrs of systems experience, he understands the power of good habits, practice, dedication and consistency required to be successful.

Andrew Koumarianos

Product Developer

Andrew joined the team in 2022 as a Product Developer. He brings over 15 years of product development experience and is excited to help expand and improve the platform.

Cherry Jeffs

Concierge Emeritus

Cherry learned the power of regular creative practice when she made an artwork every day for 365 days. She jumped at the opportunity to become a habit coach on when it transitioned from the Lift App back in 2015. In autumn 2020, she took on the additional role of Concierge to help new coaches get the most out of the platform.

Berenike Schriewer, Ph.D.

Ambassador Emeritus

Berenike (who also goes by Bere) learned about the power of habit challenges while taking a 30-day video challenge. She has since created various habit challenges for herself (reading 30+ books in 30 days, writing 30 articles in 30 days, etc.) and other people (a 30-day decluttering challenge). In 2019, with the help of Tony Stubblebine, she created the Cross-Promotion Challenge for which has helped our coaches promote their services ever since!

Nathan Sudds

Ambassador Emeritus

Tony Stubblebine